Grow Your Sales.
Get Paid Upfront.
Take A Shot.
ShotPay brings a full payments infrastructure to the Shooting, Hunting, Outdoor & Tactical industry that traditional payment processing and mainstream BNPL providers choose to ignore. We don’t.
THE FIRST SPECIALTY FINANCE COMPANY BUILT EXCLUSIVELY FOR THE SHOT & OUTDOOR INDUSTRIES
BNPL adoption in the
SHOT industry
BNPL adoption
across general retail
checkout conversion
lift from BNPL
the problem:
YOUR CUSTOMERS WANT TO BUY. MAINSTREAM
BNPL WON’T LET THEM.
Across retail, around 7% of online transactions use BNPL. In the SHOT industry, it’s materially lower. Not because demand doesn’t exist, but because other mainstream BNPL providers refuse to serve you. They restrict your products, deplatform your store, and leave your customers no choice but to walk away from full carts. The result is abandoned checkouts, suppressed average order values, and online growth that should be left on the table.
no setup fees. no monthly costs. no contracts.
GET STARTED AS A MERCHANT
the solution:
BUILT TO SUPPORT
THE INDUSTRY. NOT RESTRICT IT.
ShotPay is not a retail payment tool adapted for firearms. It is modern financing infrastructure built from the ground up for regulated commerce with embedded age and identity verification, and state-by-state compliance rules baked in from day one.
PAY-IN-4
Available for purchases from $100 to $2,500 (varies by state and risk). Instant decisions. No hard credit pulls. No impact on your customer’s credit score.
layAWAY
ShotPay Layaway lets customers reserve gear today with a deposit and complete payments on their schedule.
YOU GET PAID UPFRONT
Every time. We handle underwriting, fraud prevention, and repayment. No collections risk. No BNPL-related chargebacks. No exposure.
EASY INTEGRATION
Seamless merchant onboarding, simple order management, and a real-time analytics dashboard to track your growth from day one.
simple for you. powerful for customers.
GET STARTED AS A MERCHANT
activate shotpay at checkout
Add ShotPay to your storefront. Our team handles integration and most merchants are live in under two hours.
your customers split their purchase
Shoppers choose Pay-In-4 or Layaway at checkout. Instant approval. No hard credit pull. Clear payment schedules disclosed upfront.
you get paid. we handle the rest.
ShotPay pays you the full order amount upfront. We manage all repayment collection, risk, and compliance on our end so you can focus on selling.
PAYMENT INFRASTRUCTURE
BUILT FOR THE SHOT INDUSTRY
power your checkout.
keep your margin.
ShotPay is purpose-built payment infrastructure for the SHOT industry — Pay-in-4, Layaway, and card processing under one contract, with competitive rates and full compliance baked in. Built by operators who understand this category, designed to grow with you from your first sale to your hundred-thousandth.
shopify
works with the
platforms you already use
ShotPay integrates with leading eCommerce platforms so you can be up and running fast with no custom development required.
no setup fees.
no monthly costs.
no contracts.
No hidden costs, no SaaS subscriptions, no long-term commitments. On high-ticket items like optics, suppressors, complete builds a single recovered abandoned cart pays for ShotPay many times over. You’ve already earned the demand. ShotPay converts it.
a promise your customer can trust
GET STARTED AS A MERCHANT
We Understand Regulated
Commerce Because We’re Part of It.
ShotPay was built by people who know this industry, not adapted from a generic payments platform by people who don’t. Every transaction runs through compliance architecture designed specifically for the SHOT and Outdoor space.
Age and identity verification on every transaction through KYC Identity checks
FFL validation embedded where a transfer is required (handled by merchant)
State-by-state regulatory rules enforced automatically
Dynamic risk controls that adjust based on purchase size, usage history, and behavioral signals, not traditional credit scoring that is outdated
Short-duration, partially upfront payment structures that minimize exposure for you and for us
ShotPay is a financial technology company, not a bank. Financing provided by partner financial institutions. All transactions subject to approval and applicable law.
THE SHOTPAY PROMISE
your customers shop from merchants they
trust
ShotPay gives them a checkout experience that reflects the values of the shooting, hunting, and outdoor community. ShotPay is transparent, straightforward, and built for the way they actually live. No fine print designed to confuse. No political lectures at checkout. Just a clean, honest way to buy the products they love.
NO HIDDEN FEES: Honest transparency upfront. That’s all. No interest. No late-fee traps buried in the terms. No gotchas.
NO HARD CREDIT PULLS: Your credit score stays yours. We assess your transaction in real time using behavioral signals, not traditional credit bureau pulls. Your score doesn’t move because you decided to gear up.
CLEAR SCHEDULES DISCLOSED UPFRONT: Before you confirm anything, you’ll see every payment, every date, every amount. No surprises mid-cycle. Your budget stays your budget.
For SHOT, By SHOT: ShotPay was built by people who are part of this community. We’re not going to lecture you at checkout, restrict your categories based on politics, or deplatform you because someone in a meeting was uncomfortable with what you sell or buy. This is a platform for the industry we love.
$1 FROM EVERY SHOTPAY TRANSACTION SUPPORTS THE COMMUNITY WE LOVE
GET STARTED AS A MERCHANT
Choose your supported
nonprofit when you onboard.
EVERY BNPL & LAYAWAY transaction
gives back
$1 from every ShotPay BNPL & Layaway transaction is donated to a veteran or industry nonprofit. Not as a marketing line, but as a structural commitment built into how we operate. We currently support organizations including the Hunter Seven Foundation, Second Amendment Foundation and others serving our military and 2A community. When your customers choose ShotPay, they’re not just splitting a payment. They’re putting money behind the organizations that matter to them and to this industry.
The SHOT industry’s leading brands are already on board.
GET STARTED AS A MERCHANT
trusted by the brands
that define the industry
ShotPay is partnering with leading brands across the Shooting, Hunting, Outdoor & Tactical space with over $144M in committed Merchant GMV already onboarded.
shop smart. stay free.
built for the SHOT industry
limited
selective
majority veteran team
layaway option
industry & veteran nfp support
true Pay-In-4 (no lease model)
Lease-to-Own Model
transparent cost structure
complex
Built-in FFL Compliance (On Merchant Side)
FULL-SCALE PAYMENT PROCESSING
Give your shoppers what they want.
GET STARTED AS A MERCHANT
the industry has been
locked
out long
enough
Mainstream BNPL providers made a choice to walk away from this community. We made a different one. ShotPay exists to give the Shooting, Hunting, Outdoor & Tactical industry the same checkout tools every other retailer has had for years. Built right, built compliant, built by people who are part of this space. Your customers are ready. Your demand is real. Let’s convert it.