The Payment Infrastructure For The
SHOOTING, HUNTING,
OUTDOOR
& TACTICAL
INDUSTRY
ShotPay’s SHOPPER PROMISE
NO HIDDEN FEES.
NO HARD CREDIT PULLS.
EASY-TO-MANAGE PAYMENTS.
Buy the firearms, gear, ammo, and accessories you’ve earned, and split the cost into four interest-free payments or choose our Layaway program. No credit score impact. No fine print. No platforms that work against you.
The Gear You Need Now
Buy Now, Pay Later. No Hidden Fees Ever.
Soft Credit Pull Only. No Impact to Credit.
Your Payments ,Your Way With Easy-To-Manage Payments
payment processing
built for the industry
ShotPay is payment processing built for the way the SHOT industry actually shops. Competitive rates, transparent terms, and a checkout experience that recognizes this community as customers, not a risk category. From the holster to the rifle to the optic — pay your way, with a platform that was built for you.
The First End-To-End eCommerce Firearms Payment Solution
ShotPay is not a retail BNPL product adapted to firearms. It is modern payments and financing infrastructure built for this industry.
shop smart. stay free.
built for the SHOT industry
limited
selective
majority-veteran team
layaway option
industry & veteran nfp support
true Pay-In-4 (no lease model)
Lease-to-Own Model
transparent cost structure
complex
Built-in FFL Compliance (On Merchant Side)
FULL-SCALE PAYMENT PROCESSING
Take Your
SPLIT YOUR NEXT PURCHASE.
SUPPORT THE COMMUNITY.
BUY FROM BRANDS YOU TRUST.
The SHOT INDUSTRY problem
In mainstream eCommerce, Buy Now, Pay Later drives 20-30% higher checkout conversion and 10-20% higher average order value. Across retail, approximately 7% of online transactions use BNPL. In the Shooting, Hunting, Outdoor & Tactical industry, adoption is materially lower – not because demand doesn’t exist, but because mainstream BNPL providers refuse to serve firearms, ammo, and tactical categories. The result is lost sales, abandoned carts, and suppressed online growth.
Massive Growth Opportunity
With BNPL adoption in the SHOT industry materially lower than the approximately ~7% retail average, there’s a significant growth potential for BNPL services in the tactical and outdoor market.
The ShotPay Solution
ShotPay was built specifically to solve this problem. We provide a full-scale payment infrastructure for the SHOT industry.
Increase Conversion
20-30%
With ShotPay
Increase Average Order Value
10-20%
With ShotPay BNPL
SHOTPAY Payment Processing
15-40%
Potential Cost Savings Per Transaction
SHOTPAY GIVES BACK
$$$
To Support Nonprofits
Age & Identity Verification
FFL Validation When Required
State-By-State Compliance
OFFER YOUR CUSTOMERS
PAY-IN-4 AT CHECKOUT.
INCREASE CONVERSION.
LIFT AVERAGE ORDER VALUE.
GET PAID UPFRONT.
shopify
COMING LATE Q2 2026
works with the
platforms you already use
ShotPay integrates with leading eCommerce platforms so you can be up and running fast with no custom development required.
no setup fees.
no monthly costs.
no contracts.
$1 FROM EVERY BNPL or LAYAWAY TRANSACTION
Supports The Industry & Community We Love
ShotPay donates $1 from every BNPL & Layaway transaction to our partner NFPs. As ShotPay grows, this level of support continues to grow to benefit the NFPs that matter to our community.
see why ShotPay is partnering with
Brands and Strategic
Partners That Define The Industry
ShotPay is partnering with leading brands and agencies across the Shooting, Hunting, Outdoor & Tactical spaces. ShotPay helps merchants close more sales and gives shoppers a transparent way to buy. Every transaction strengthens the industry and community we love. Shop smart. Stay free.