Pay-in-4 and Layaway for Firearms and Gear: How ShotPay Works

Buying the right firearm, optic, or piece of gear is usually a planned purchase, not an impulse.
Joe Fox and Cameron Toor of ShotPay
Firearms Buy Now, Pay Later: Why the SHOT Industry Needs ShotPay

The shooting, hunting, outdoor, and tactical industry moves billions in online sales every year.
The Story Behind ShotPay: Payments Built for the SHOT Industry

Most fintech companies start with a market they already understand.