who we are
We exist to give the Shooting, Hunting, Outdoor & Tactical industry the same financial tools that every other major retail category already has. We are the first payment infrastructure designed from the ground up for the SHOT industry. No workarounds, no restrictions, and no compromises.
Values Statement
We stand with the
community we serve.
This industry is not a side project for us. It is the only thing we are focused on. Every decision we make is built around the merchants and customers who have been left behind by mainstream fintech.
We back the people who
protect and serve.
A dollar from every transaction goes directly to the nonprofits and foundations that support Gold Star Families and Second Amendment advocacy. That is not a marketing line. It is a commitment.
We operate with the same standard we were trained on.
Our founding team comes from special operations, agency life, and fintech. We move fast, we are direct, and we hold ourselves accountable to results.
We do not cut corners.
Compliance, transparency, and responsible lending are not obstacles to growth. They are the foundation of trust. We build everything with that in mind.
MEET OUR TEAM:
OPERATORS, VETERANS, FINTECH INSIDERS, SHOT INDUSTRY BELIEVERS
JOE FOX | CEO & CO-FOUNDER
14+ yrs Saas/Fintech GTM & Leadership. Platform acquired by Affirm. Worked with Sony, Toyota, Alibaba.
CAMERON TOOR | CO-FOUNDER & CRO
Youngest Army Ranger in U.S. history. Co-founded Toor Knives (successful exit). RE Factor Tactical.
Ryan Stout | COO
Enterprise leader with experience across SaaS, e-commerce, firearms, automotive, and regulated industries. U.S. Coast Guard veteran and firefighter. Former BigCommerce, SpecOpsEcom, and Buying Freedom Group.
REDACTED | CTO
Force Recon Marine & Ranger. Fintech systems architect. SOC 2 & PCI DSS. 100K+ user platforms.
REDACTED | CFO
20+ yrs enterprise finance. Risk management background. MBA in Finance. Ecommerce, mining, education, retail & more.
LUKE PEELGRANE | CMO
Former U.S. Army Green Beret. Founder, Clandestine Media. Campaigns for Colt, SAF, largest SHOT brands.
JUSTIN GREEN | Technical Advisor
Founder/CEO of Growth Factor. Former Agency Executive. Previously with Sheepdog Response, ROKA. Deep SHOT ecommerce expertise. Competitive Shooter.
ELISHA COATES | CREATIVE DIRECTOR
High-impact branding, UX/UI & web designer in the SHOT industry for 8+ yrs. Digital systems for Colt, Vudoo Gunworks & more.
MIKE MILKOVIC | ENGINEER
Established full stack engineer who has served as a CTO in other roles.
REDACTED | QA ENGINEER
Established software engineer and Army veteran.